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Driving Social Engagement and Sales with Targeted PPC and Social Media Campaigns
Aug
Stats.
Objective
An online fashion retailer, sought to enhance their brand awareness and increase sales through targeted PPC and social media marketing campaigns. Despite having a well-designed website, they struggled with low engagement and conversions on social
Challenges:
Low Engagement on Social Media: Their social media accounts had minimal engagement, leading to limited reach and brand exposure.
Poor Conversion Rates: Their existing PPC campaigns were not converting efficiently, resulting in wasted ad spend.
- Lack of Brand Awareness: Despite investing in paid social ads, the brand was not gaining the traction needed to drive sales.
Strategy Implemented:
Social Media Optimization:
- Created a content calendar and optimized posts for platforms like Instagram and Facebook, using compelling visuals and engaging copy to drive interaction.
A/B Testing:
Ran A/B tests on PPC ad creatives and social media posts to identify the most effective strategies for increasing conversions.
Retargeting Campaigns:
- Implemented retargeting ads on Google and Facebook to re-engage users who had previously visited the website but didn’t convert.
Results:
- Social Media Engagement: Increased engagement by 63%, with a significant rise in likes, shares, and comments.
- Sales Growth: Achieved a 45% increase in sales directly attributed to PPC and retargeting campaigns.
- Brand Awareness: Grew social media followers by 35%, significantly expanding their reach and brand recognition..
Technologies Used:
- PPC Tools: Google Ads, Facebook Ads Manager.
- Social Media Tools: Hootsuite, Canva.
- Analytics: Facebook Insights, Google Analytics.
Conclusion
By revamping their PPC strategy and optimizing social media efforts, Client experienced a substantial increase in engagement, sales, and brand visibility, positioning them as a growing leader in the online fashion industry.