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Boosting In House Marketing Capabilities Through Tailored Digital Marketing Training

Aug
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Monthly Visit
0 M+
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0 .1M

Overview

Our client, a growing organic food company, wanted to enhance their in-house digital marketing capabilities to drive online sales and increase brand visibility. The company had a small team with basic marketing knowledge but lacked the expertise to execute advanced strategies.

Challenges:

  • Limited Digital Marketing Skills: The team lacked proficiency in areas such as SEO, PPC, and social media marketing, limiting their ability to drive traffic and generate leads.
  • Outsourcing Dependency: The company relied heavily on external agencies for digital marketing, which resulted in high costs and lack of internal control.
  • Inconsistent Results: Due to a lack of training, the internal team struggled to execute consistent marketing campaigns that aligned with the company’s growth objectives.

Strategy Implemented:

Comprehensive SEO & PPC Training:Delivered hands-on training on SEO fundamentals, keyword research, and paid advertising using Google Ads and Facebook Ads, enabling the team to create effective campaigns.
Content Marketing Strategy: Guided the team on developing a content marketing strategy, including blog creation, social media posts, and email marketing campaigns.
Data-Driven Marketing Techniques: Trained the team in data analysis and tracking using Google Analytics to measure campaign performance and optimize for better results.
Ongoing Support: Provided ongoing support and mentorship to ensure the team could independently manage campaigns and troubleshoot challenges.

Results

  • Increased In-House Capabilities: The team was able to take over 86% of the digital marketing tasks previously outsourced, reducing marketing costs by 32%.
  • Improved Campaign Results: Within 3 months, the company saw a 25% increase in organic traffic and a 27% rise in online sales, driven by the improved marketing efforts. .
  • Sustained Growth: The internal team continues to drive consistent marketing results with a 15% month-over-month growth in social media engagement.

Technologies Used

  • Tools: Google Ads, Facebook Ads, Google Analytics, Hootsuite
  • Platforms: WordPress, Mailchimp

Conclusion

Through targeted digital marketing training, Client successfully built an in-house team capable of executing effective marketing campaigns, reducing costs, and driving consistent business growth.

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