Your Partner for Digital Growth
Boosting Organic Traffic & Lead Generation Through Comprehensive SEO and SEM
Aug
Stats.
Objective
Our client, a leading provider of health and wellness products, was looking to significantly boost their online presence and increase lead generation. Their website had decent traffic, but conversions and organic growth were lagging behind.
Challenges:
Low Organic Traffic: Their website lacked proper SEO, resulting in limited visibility on search engines.
- Ineffective Keyword Strategy: The client was targeting broad, non-converting keywords.
High Advertising Costs: The existing SEM strategy was ineffective, leading to a high cost-per-click with minimal conversions.
SEM Campaign Revamp
SEM Campaign Revamp: Revamped their SEM strategy by optimizing Google Ads campaigns with better-targeted ads and audience segmentation
Conversion Tracking:
- Integrated conversion tracking with Google Analytics to measure the effectiveness of both SEO and SEM efforts
Results:
- Organic Traffic Increase: 56% increase in organic traffic within 4 months.
- Cost-Per-Click Reduction: Reduced SEM cost-per-click by 27%, improving ROI..
- Lead Generation Growth: 35% increase in lead generation, contributing to a significant sales uptick.
Technologies Used:
- SEO Tools: Ahrefs, SEMrush, Google Search Console.
- SEM Tools: Reduced SGoogle Ads, Bing Ads.
- Analytics: Google Analytics, Tag Manager
Conclusion
Through a combined SEO and SEM strategy, Client saw a marked improvement in both organic visibility and paid advertising performance, leading to increased leads and a stronger online presence.